Monopoly Provision of Tune-Ins
نویسندگان
چکیده
منابع مشابه
Monopoly Provision of Tune-ins∗
This paper analyzes a single television station’s choice of airing tune-ins (preview advertisements). I consider two consecutive programs located along a unit line. Potential viewers know the earlier program but are uncertain about the later one. They may learn its location through a tune-in if they watch the earlier program and the television station chose to air a tune-in, or by sampling it f...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2008
ISSN: 1556-5068
DOI: 10.2139/ssrn.1484782